Don't Compromise

Never settle for anything that doesn't bring you joy

 

Keep Going

Every step counts on your journey

 

Enjoy The Journey

Don't forget to take a breath, look around, and enjoy every single moment

Our Promise

Our
Promise

‘Freedom to Enjoy’ isn’t just a motto, it’s a promise. We believe you deserve to have it all — a healthy, on-the-go snack that fuels your lifestyle and indulges your appetite.

QUALITY

From ingredient sourcing and manufacturing practices, to non-GMO and no artificial colors, flavors or sweeteners, when it comes to quality, there are no compromises.

HEALTHY

Being healthy is all about balance. FitJoy bars provide a balanced nutritional profile with an emphasis on protein and low sugar content.

CONVENIENCE

We’re there when you need us. Whether you’re going for a hike or having your morning coffee, we want to support your happy, healthy lifestyle


TASTE

Eating should be enjoyable! We are obsessed with creating memorable flavors that indulge the senses and inspire your inner foodie.

Joy in every bite

Our Roots

Our
Roots

FitJoy began as a passion project by the company’s CEO, who, after being diagnosed with Celiac and a severe sensitivity to artificial sweeteners, wanted to develop a brand of on-the-go snacks that offered a gourmet taste experience that would excite his inner foodie without interfering with his health. Like most meaningful endeavors, the journey wasn’t easy or straightforward.

Two and half years, thousands of man-hours, 100+ taste tests, two contract manufacturers, small wins and major setbacks…all for one, single idea. We’re proud to offer FitJoy as a line of healthy and gourmet snacks that answer your call for less sacrifice and more freedom.

Keep Following Our Story

REAL PEOPLE + REAL STORIES + A PLATFORM TO SHARE

Sign up for
FitJoy News

Get exclusive deals, updates and $10 off
your next purchase over $50*

*applies to new subscribers only

See our Privacy Policy

Up
Top
;