‘Freedom to Enjoy’ isn’t just a motto, it’s a promise. We believe you deserve to have it all — a healthy, on-the-go snack that fuels your lifestyle and indulges your appetite.
From ingredient sourcing and manufacturing practices, to non-GMO and no artificial colors, flavors or sweeteners, when it comes to quality, there are no compromises.
Being healthy is all about balance. FitJoy bars provide a balanced nutritional profile with an emphasis on protein and low sugar content.
We’re there when you need us. Whether you’re going for a hike or having your morning coffee, we want to support your happy, healthy lifestyle
Eating should be enjoyable! We are obsessed with creating memorable flavors that indulge the senses and inspire your inner foodie.
FitJoy began as a passion project by the company’s CEO, who, after being diagnosed with Celiac and a severe sensitivity to artificial sweeteners, wanted to develop a brand of on-the-go snacks that offered a gourmet taste experience that would excite his inner foodie without interfering with his health. Like most meaningful endeavors, the journey wasn’t easy or straightforward.
Two and half years, thousands of man-hours, 100+ taste tests, two contract manufacturers, small wins and major setbacks…all for one, single idea. We’re proud to offer FitJoy as a line of healthy and gourmet snacks that answer your call for less sacrifice and more freedom.
REAL PEOPLE + REAL STORIES + A PLATFORM TO SHARE